Powered by Purple Ink

Project Description
Powered by Purple Ink is a completely new service by the well known Carmel, Indiana company, Purple Ink. With this service, Powered by Purple Ink, provides ‘the national network for people professionals’. We knew that we wanted the website to be friendly, easy to use, and yet convey messages to a variety of different personas. We ended up with a membership-based website that makes it easy for each type of members to understand how Powered by Purple Ink works for them.