Picking the Perfect WordPress Theme in 2023

Using the right foundation for your website is just one of many ways Sharp Guys Web Design built websites are different.  Choosing the right WordPress theme for your website is one of the most important decisions you’ll make when building your site. With over 8,000 themes to choose from, it can be overwhelming trying to find the perfect one. In 2023, there are a few key factors to consider when selecting a WordPress theme:

Popularity and Ratings

One of the first things to look at is how popular and well-rated a theme is. Themes like Avada, Astra, and GeneratePress are some of the most popular and highly rated options. Avada specifically has over 1 million active installs, making it the most used WordPress theme. Themes with high adoption and ratings tend to be well-supported, frequently updated, and less likely to have major issues.

Having now developed 200+ websites using Avada, we have seen so many new features added over the years.  And despite being a foundation used by so many companies, in the hands of an expert, the results can all look tremendously different.  If you are looking for something that allows for unique design choices but still easily maintained, Avada is a great choice.

Responsive Design

In 2023, having a responsive design is crucial for any website. Your theme must properly adapt and scale across all devices, from desktop to mobile. Popular themes like Avada are fully responsive out of the box. Making sure your theme is optimized for mobile is essential for providing a good user experience.

Websites that are responsive should have the same content across all device types.  But depending on the screen size, they should have a different way of displaying that information.  That will maximize user engagement and lead to more lead forms filled out and phone calls made.


Customization Options

Look for themes that offer extensive built-in customization options. Popular options like Avada come with multiple pre-made demos, header/footer designs, color schemes, and typography controls. The more you can customize without coding, the better.

Developer Support

Pick a theme from a developer who offers solid customer support. Things like documentation, forums, email/chat support, and frequent updates are important. Avada for example has a 5-star rated support team available to help if any issues arise.

The bottom line is doing your research to find a theme that is well-supported, customizable, and designed for 2023 needs. While choice can seem overwhelming, themes like Avada tick all the right boxes for modern WordPress sites.

Want to see Avada in action? Check out our portfolio showcasing websites we’ve built using this incredible theme.


Contact Us Today!

If you’re interested in an affordable, responsive website design that drives results, contact our Indianapolis web design agency today. Send us an email or give us a call—we’re here to help you succeed online.

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