Ever found yourself in a DIY situation, with your hands full of power tools, but no idea which to use first? Well, designing a website for maximum lead generation can feel eerily similar. You have all these shiny digital tools at your disposal, but the key question is – how do you use them effectively?
Imagine your website as a friendly neighborhood store. The store might be stocked with the most amazing products (in our case, content), but if your customers don’t know how to navigate the store, or if they can’t find the checkout counter (CTA buttons), well, you might as well be selling invisible capes.
Now, let’s roll up our sleeves and dive into some handy tips to turn your website from a mere digital presence into a lead-generation powerhouse.
Tip 1: Make Your Website User-friendly
Remember the time you walked into a store and everything was so neatly arranged, it almost felt like the products were calling out to you? That’s exactly how your website should feel to your visitors. Keep your design clean, your navigation intuitive, and please, for the love of all that’s good on the internet, make sure your site loads faster than it takes to microwave popcorn.
In some studies, it is shown that every US$ 1 invested in UX design results in a return of US$ 100 (ROI = 9,900 percent). Moreover, companies with top design practices experience 2x faster growth than the industry-benchmark growth rate, and 80% of users abandon a site that doesn’t display correctly on their smartphones.
Tip 2: Attention-Grabbing CTAs
Your Call-to-Action (CTA) buttons are like the checkout counters of your store. They need to be visible, attractive, and compelling. Use powerful words and keep it simple. A “Download Your Free eBook Now!” sounds a lot more enticing than just a plain old “Click Here,” right?
And while grabbing attention is useful, you’ll want to make sure users can your website load speed is taken care of first. Website loading speed is highly crucial, with over 75% of internet users considering it important. Sites that load in less than 1 second see 3x more conversions than a website that loads in up to 5 seconds, and for an ecommerce website, every additional second of loading time decreases the average conversion rates by 0.3%. Furthermore, Google site speed is now an important ranking factor, and slow-loading websites are affected by recent Google ranking algorithm updates.
Tip 3: Prioritize Client Needs
At Sharp Guys Web Design, we’ve learned something incredibly valuable – your clients’ needs are your North Star. There’s nothing more important than understanding what your clients want and need, and incorporating those insights into your website design. It’s like turning your store into a candy shop for them, where they find exactly what they’re looking for.
There you have it folks, three fundamental tips to turn your website into a lead-generation wizard. Remember, a user-friendly website, attractive CTAs, and a client-centric approach can make a world of difference.
So, if your website currently feels more like a maze than a welcoming store, or if you just want to take your lead generation game to the next level, feel free to reach out to us at Sharp Guys Web Design. We’re always ready to help you navigate the digital world.