B2B Lead Generation

Does your B2B company need custom lead generation strategies?

Custom Lead Generation Strategies:

Strategy should start with goals and varies dramatically based on your target prospects. B2B’s are driven by sales cycles that could take weeks, months or years. B2C’s often have sales cycles measured in minutes. Obviously they require a much different strategy but both require expertise tying it all together. We have that expertise.

Email List Building

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Lead Nurturing

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Search Engine Optimization

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Google/Bing Ads

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Social Ads

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Conference / Trade Show Strategy

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  • Email List Building

    To build opted-in email lists, you can use a number of methods and we can help you craft a strategy specific to your organization’s existing and potential assets. Content marketing is a great way to do this. Some of our clients have had success using e-books and whitepapers to drive email sign ups while others have used contests and referral programs.

  • Lead Nurturing

    With B2B sales cycles being so long, it isn’t enough to simply get in front of folks once. You need to be there at the right time and the right place. And you need to have different content created for different parts of the sales process. Sometimes a whitepaper is right, other times a simple check-in email would be apt. Using marketing automation software can make this easier using a variety of functions and we can help you set it up and customize it to your needs.

  • Search Engine Optimization

    If you want your website to rank high in search engine results pages (SERPs), you need to optimize it for search engines. This means including keywords and phrases on your website that people are likely to use when searching for information about your products or services. You can also improve your ranking by publishing articles and blog posts containing these keywords and by linking to your website from other websites. We have a specific process we go through that you can read all about.

  • Google/Bing Ads

    If you want to generate leads quickly, pay-per-click (PPC) advertising is a great option. With PPC advertising, you can create ads that appear in search engine results pages and on other websites. When someone clicks on your ad, they’ll be taken to your website where they can learn more about your products or services. Something that lets you spend money so easily and quickly should be easy to set up – it is! It should also be easy to see results – it isn’t! Reach out to us to have us take a look at your existing Ads if you haven’t had any luck or you are interested in potentially started with Ads.

  • Social Ads

    Believe it or not, even B2B’s can have luck connecting with people via social media. Sometimes this is most useful for connecting with potential hires, but depending on your industry, there is a number of strategies you can employ on social to be shown as an expert within your business niche. Doing things like this organically (for free) is almost impossible these days but you do have the opportunity to pay the big social networks to show up.

  • Conference / Trade Show Strategy

    Believe it or not, one of the most effective ways to generate leads, both online and offline, is through attendance at tradeshows or by putting on seminars. Our owner, Cody Sharp, has more than a decade of experience going to shows and speaking at seminars and can help your company prepare to maximize your ROI.

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