B2B Lead Generation

Does your B2B company need custom lead generation strategies?

Strategy should start with goals and varies dramatically based on your target prospects. B2B’s are driven by sales cycles that could take weeks, months or years. B2C’s often have sales cycles measured in minutes. Obviously they require a much different strategy but both require expertise tying it all together. We have that expertise.

Custom Lead Generation Strategies:

Email List Building

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Custom Lead Aggregator

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Search Engine Optimization

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Pay per Click Ads

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Social Ads

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Conference / Trade Show Strategy

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One area where we have plenty of expertise generating leads right out the gate is by using a businesses’ existing data. Often times this data is in Salesforce or another CRM. The data may be ‘messy’ or old but cleaning up this old data will both set up a great foundation for future lead generation strategies and provide a great resource. With this cleanup of old data, we can also assist. That includes cleaning up old CRM databases like Salesforce and ACT, Email marketing software, and Excel and Access databases.

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