Strategy starts with goals and varies dramatically based on your target prospects. B2B’s are driven by sales cycles that could take weeks, months or years. B2C’s often have sales cycles measured in minutes. Obviously they require a much different strategy but both require expertise tying it all together. We have that expertise.
Custom Lead Generation Strategies
Take a look below to get an idea of the lead generation strategies we can help you with.
- Email list building
- Custom lead aggregator
- Search engine optimization (SEO)
- Pay per click (Google and Bing Ads)
- Social ads on LinkedIn, Facebook and Twitter
- Conference/trade show strategy (pre and post followup)
One area where we have plenty of expertise generating leads right out the gate is by using a businesses’ existing data. Often times this data is in Salesforce or another CRM. The data may be ‘messy’ or old but cleaning up this old data will both set up a great foundation for future lead generation strategies and provide a great resource. With this cleanup of old data, we can also assist. That includes cleaning up old:
- CRM databases like Salesforce and ACT
- Email marketing software
- Excel and Access databases
Do you need assistance creating or implementing a lead generation strategy for your company? Fill out the form and get help today!