Turning Your Website into a 24/7 Salesman
Remember that time you set up a lemonade stand as a kid? Your hand-painted sign beckoned the thirsty folks in your neighborhood. Ah, those were the days. But guess what? Your website can be your modern-day lemonade stand, only it never packs up for the day. It’s your tireless salesman, generating leads 24/7— if you set it up right. So, let’s get to it!
Your Website’s Front Page: First Impressions Last
The Billboard Effect
Think of your website’s front page as a billboard on the internet highway. The catch? You have just 5 seconds to grab your visitor’s attention. And 5 seconds can feel like a lifetime when your content is as exciting as watching paint dry. Keep it engaging, folks!
The Mighty CTA
Ever notice how a restaurant menu with pictures gets you salivating (or is that just me)? Similarly, a strong Call to Action (CTA) makes it irresistible for visitors to engage. Be clear and concise. Instead of “Click Here,” how about “Get Your Free Whitepaper Now”? See the difference – it is all in the specifics. That download probably took a lot of time to create – spend some time thinking about how to get people to download it instead of just using generic terms.
The Blog: Your Silent (Cheaper, Yet Powerful) Sales Rep
The Info Buffet
Blogs are the buffets of the internet world. A smorgasbord of info, if you will. According to stats, businesses that blog regularly generate 67% more leads. So, cook up some quality content that solves problems, and watch the leads roll in.
Interactive Elements: Quizzes, Polls, and More
Remember those teen magazines with quizzes? They were fun, right? Incorporate interactive elements like quizzes or polls into your blogs to make them engaging. You’ll not only entertain your audience but also gather valuable data.
Testimonials: The Word-of-Mouth in Digital Age
Trust Seals
In the digital world, testimonials are your trust seals. They’re like that friend vouching for you when you’re trying to get a date. A whopping 92% of consumers read online reviews before making a decision. Not worried about it because you are a B2B based company? Just remember, most people are used to finding whatever they want online these days and if your competitors have testimonials but you don’t – you are putting your company at a disadvantage. Even if you aren’t allowed to use specific client names within a client’s testimonial, you can still use generic attribution like – ‘Engineer at a large midwestern manufacturer’.
SEO: The Unsung Hero
You can have the flashiest website, but if it’s on the 10th page of Google, it’s like having a billboard in the desert. Invest in SEO to make sure your site ranks high. Local businesses, pay attention: 80% of local searches convert. Those are odds you can’t ignore!
Time to Turn Your Website into a Lead Gen Machine!
By now, you should have all the ingredients for turning your website into a lead-generating powerhouse. And remember, just like cooking, it’s all about finding the right balance. Too much salt spoils the broth, but the right mix? Ah, that’s a recipe for success.
Ready to turn your website into a lead-generating machine but need some help? Reach out to us at Sharp Guys Web Design to get started!
