For most of you, the obvious answer is YES.  A bucket list item like naming a quarter of a billion dollar ship doesn’t come around every day. Thanks to Great Britain’s Natural Environment Research Council you now have the chance.

And since they asked the internet, the whole internet, we have some incredible options already but one name stands on the shoulders of giants – a name that already has 80,000 more votes than any other.  This name clearly brings to mind the immense price tag of this ship, the important polar research it will be doing, and Great Britain’s hundreds of years of proud naval history.

RRS Boaty McBoatface

If you want to upvote that name or choose one of your own, now is the time. The contest continues until April 16th.

A Note

You may have noticed (or been thankful) that I have been noticeably absent from the blogging/newsletter world for the last couple of months.  I’m both humbled and embarrassed that some of you even noticed and asked me what had happened.

While I was legitimately ‘busy’, I was also finishing up a fantastic family trip to Disney World.  I will certainly be more active during the second quarter of 2016 and depending on whether or not you enjoy reading these, you can take that as either a promise or a threat.

The Work

It really has been a fun start to 2016 and we have been fortunate to work with a number of different clients.  One in particular, Allusions, asked us to create a new lead generating Look Book and I think it really came out great.

Thanks to our design team and some incredible client feedback, we were able to pull together this Look Book in less than 2 weeks and it is now downloadable online when a visitor fills out a form on their website.  In just a short time, it has generated leads from interested visitors (the main goal of the Look Book’s creation), several of which have led to sales.

Other Stuff

I wanted to give a special shout out to Delivra for hosting the B2B Marketers of Indiana in March.

Finally, if you have stuck around this far you must really be my target market (my mother and/or good friends) or perhaps you are a masochist.  Either way – you’re appreciated!  For your persistence over adversity, I’m providing (especially for fans of Breaking Bad), the true and incredible story of The Walter White of Wichita.

Thanks for reading!
-Cody

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