Email Marketing

Does your company need email marketing consulting? We have more than a decade of experience using email marketing software to generate engagement, leads and sales.

Who Should Try an Email Campaign?

Ecommerce Websites

These are naturally an exceptional fit for email marketing and have a proven ROI, You can track the exact dollar amount created by an email campaign. Very few marketing dollars can be tracked like this – email is critical to these businesses.

Manufacturing

These companies may be surprised to see themselves here but they shouldn’t be. Needing to stay in front of their distributors, partners, etc. over long sales cycles, they often have large lists of people but no one sending to them. Many of our B2B clients that have started regular emails have had great success.

Companies With a List

If your company has a list of opted-in folks, or a list of your existing clients or partners that may be candidates for other services or products, you have something valuable and worth trying. Have only a spammy list or a purchased one? Don’t waste your time sending email – start the process of building your email list.

Have You Tried an Email Campaign That Did Not Work?

Have You Tried an Email Campain that Did Not Work?

Many companies have previously tried email marketing but ‘it didn’t work’. Before giving up, they should make sure they were using best practices. Some of the questions we ask can help brings out potential issues that prevented previous campaigns from being successful.

Are they using Google Analytics tracking to see how much traffic comes via email?
Are they tracking conversions within their email platform/Google Analytics?
Are they using segmentation/split testing to increase engagement from their email audience?
Are they sending regularly to a good list of people?
Are they sending out mobile friendly emails? 40% of all email is not opened on mobile devices and often this number reaches 70% in some markets.
Is their website mobile friendly?
Are they trying to hard sell people with their content or do they have a voice that will be more consultative and interesting? Are they speaking to their personas or are they speaking to people that may not exist on their email list.
Are they sending to people at the right time of their buying process or are they sending to everyone the same message?

Process We Use to Get Started

Research previous mailing campaigns to see what things worked/what things do not.
Create a mobile friendly email design based on their branding/content needs.
Sign up for and monitor competitor’s newsletters to see what kinds of things they are sending.
Create an email strategy based on the client’s top persona, discuss with client and implement that strategy in their email system. This would include a drip campaign strategy for clients.
Set up Google Analytics tracking to track the efficacy of email.
Provide monthly ongoing analysis of the program in the form of a 5-10 minute screen capture video detailing what we are seeing from the email program and what changes we suggest/can implement to make the campaign work better going forward.
If the client has WordPress, we will set up a simple popup opt in that will feed directly into their email client.

How Do We Charge to Run an Email Campaign?

$1,000 a month for one new content piece, ongoing analysis of the previous month’s email campaigns (what worked, what didn’t) and strategy improvements based on data/testing. The client could provide additional email content for a drip campaign or we could create additional content emails for $500/each.

As part of the $1,000/month, we do a split test subject line email send to 10% of your email audience. We pick a winner based on engagement rate. Then we send a subsequent email to the 90% of your list. Finally, 2 or 3 days later, we send another send to the people that did not open the previous mailing. This will often use a different subject line catered to people who did not open/see the previous email.