How Do We Charge to Run an Email Campaign?
$1,000 a month for one new content piece, ongoing analysis of the previous month’s email campaigns (what worked, what didn’t) and strategy improvements based on data/testing. The client could provide additional email content for a drip campaign or we could create additional content emails for $500/each.
As part of the $1,000/month, we do a split test subject line email send to 10% of your email audience. We pick a winner based on engagement rate. Then we send a subsequent email to the 90% of your list. Finally, 2 or 3 days later, we send another send to the people that did not open the previous mailing. This will often use a different subject line catered to people who did not open/see the previous email.