With recent Google algorithm updates, WordPress website speed is more important than ever. The more you do to tweak your website and make it load faster, the better you will engage your audience that lands on your website. And in fact, you may even find that you can show up slightly higher within search results, depending on the market that you cater to.
There are a number of things that impact website load speed. At Sharp Guys’, we are experts on helping companies diagnose what is currently happening when their website loads and providing ideas for how it can run more efficiently. But in this blog, I will provide some general ideas on things that you definitely will want to look at in sequence in order to grab the lowest hanging fruit first.
Without a good host, your website speed will be trash. Using a bad host is like trying to grow a field of corn on rocky soil. It may grow, but it will grow slowly and poorly. In order to maximize your website speed, you have to have a good host just like you would need to have good soil for your corn.
Your Website Content
So many times when we begin doing website speed audits, we realize that web designers or people making updates to the website after the fact, didn’t consider website speed when building out the website. That means that they are using images that are far larger than needed which will drastically slow down website load speed. Not only does this offer a poor user experience for people that are loading your website on their phone or other device with slower internet speeds, but it also means that Google will consider your website bloated and be less likely to show it higher within search results.
Additional steps can be taken to maximize the website speed by making sure that you are using PHP 7.2 and above. Some websites are still using an older version of PHP that is not only a security risk but also much slower than PHP 7.2 and above. You will find these settings within your hosting environment. One note is that older websites may not work or play nicely with PHP 7.2. That basically means that those websites have an end of life date that is quickly approaching as many hosts will be requiring everyone to upgrade to PHP 7.2 and above in the near future, due to the aforementioned security risks.
Want to Learn About Your Website Speed?
Are you interested in increasing your WordPress website’s speed but don’t want to mess with any of this? Reach out to us today for a FREE website audit and we will do our best to try to give you some tips on what can be done to change your individual website for the better. We also offer a website speed up service that can drastically increase your website’s speed.