Sorry, I have no excuse for using so many keywords on this blog posting other than I wanted to cram as many  industry specific terms in the title as I can.  In fact, I should have called it Indianapolis, Indiana Website Design using WordPress.  See what I did there?  I added yet another important keyword for my business into this needless blog post.

OK, I truly do have an ulterior motive.  All too often I read blog posts just like the one I was making fun of above.  The idea of keyword stuffing is not new to anyone, but the idea that it still works is somehow still around despite all of the proof it no longer works.  In fact, creating posts stuffed with search engine optimized keywords, links, etc in a short article is likely to lessen your page’s overall worth to Google regardless of how helpful the rest of the content is to your reader.

More than ever, you need to be careful with what you write and how you write it.  When writing blogs, using key, keywords is fine.  Using them literally as the subject and every other sentence is just going plain overboard.  It’s like that song by Blues Traveler, Hook.  In that song, John Popper writes:

It doesn’t matter what I say

So long as I sing with inflection

That makes you feel that I’ll convey

Some inner truth of vast reflection

But I’ve said nothing so far

And I can keep it up as long as it takes

And it don’t matter who you are

If I’m doing my job, it’s your resolve that breaks

And all too often, blog posts read the same way this song does.  They are written for the sake of being written and for the sake of SEO.  If you actually write to inform and teach, those things will likely rank better with Google as well.  Then again, I’m just a simple web designer in the city of Indianapolis…