With a name like Collaborative Office, its no surprise that this totally redesigned website was a team effort. COI came to Sharp Guys’ wanting to make a huge push towards online lead generation (one thing we feel we have strong expertise in) and away from being just another eCommerce website. After all, one of their biggest differentiators in the Houston market was their expertise pulling together custom designs using a variety of office furniture. It was crucial that we were able to showcase this visually. We also worked with the COI team to also focus back in on their core brand aesthetics, improving consistency throughout.
Finally, though eCommerce is currently not a focus, Sharp Guys’ intentionally built the website using a foundational platform that would allow COI to easily implement eCommerce quickly and painlessly in the future without the need for a redesign.