Case Study
Horner Industrial Website Redesign
Horner Industrial Group repairs and services the equipment that keeps Midwest plants running, from electric motors and pumps to gearboxes and hydraulic cylinders, with its headquarters in Indianapolis and locations across the region. For more than ten years, Horner has trusted Sharp Guys with its website, SEO, and digital marketing.
In 2024, Horner asked us to redesign the site once again: a modern look that reflects its leadership in the industry, better functionality for customers and staff, and a foundation built to support the next decade of growth.
The Results
$1M+
Quoted business per year from inbound website leads, in multiple years
10+
Years of partnership on design, SEO, and digital marketing
8x
Their SEO conversion goal, met in less than a year
Hundreds
Of new business opportunities from one campaign
“For over ten years, our company has partnered with Sharp Guys to manage our website design and SEO strategy, and their impact on our business has been nothing short of exceptional. Their deep understanding of our industry, lightning-fast responsiveness, and innovative marketing strategies have made a significant impact on our business. The results speak for themselves: our quoted business has surpassed the million-dollar mark. We look forward to many more years of collaboration.”
Jacqueline Keen
Director of Marketing, Horner Industrial
The Challenge
After five years on their previous website, Horner was ready for a refresh. They wanted a modern look, a better experience for customers, and a backend that could grow with the business. Their goals:
- A sleek, updated design that reflects their industrial expertise
- Better functionality for both customers and internal users
- A scalable backend to support future updates and marketing
- Stronger SEO to keep inbound leads growing
Our Approach
Beyond the Website
The Knife Campaign
The website is only part of the story. Industrial buyers are hard to get in front of, so we built a campaign that gave Horner’s sales team a reason to walk through the door. In Jacqueline’s words:
“A perfect example is the knife campaign: they developed a creative initiative that allowed prospects to sign up online to receive a knife, which was then personally delivered by our sales team. This campaign opened doors to hard-to-reach customers and has generated hundreds of new business opportunities over the years.”
In Conclusion
Horner’s redesign shows what happens when great design, strategic SEO, and a long-term partnership work together. The site looks the part, and more importantly, it keeps bringing in business year after year.
Want results like these for your company? Custom websites start at $7,500. After a quick 10 to 15 minute call, we send a firm, written quote, usually within 1 to 2 business days.
