Hey gang,

Long ago I read an article that argued that American’s were becoming less social, less engaged, and less aware.  Specifically the prestigious author whimsically pointed to a 40% drop in bowling league involvement as a simple indicator of this loss of societal capital.  That article has stuck with me for years since I read it.

When I saw that Indiana local voter turnout was the lowest in the nation in 2014 as only 30% of eligible voters voted (where I live in Marion county, the turnout was 25%), I wasn’t surprised to see that Indiana in 1954 (also a mid-term election year), voter turnout was 62.6%.  It seemed to prove the bowling league hypothesis right – Americans are simply less engaged.

This month, I personally joined a bowling league (coincidentally, it is a heck of a lot of fun) making me think once again about the article.  Upon further reflection, I realized the article’s argument simply couldn’t be true.  In an age of a billion people being connected on Facebook, 10 million neighbors being connected on Nextdoor, and millions of people volunteering (and raising more than a hundred million dollars) for nonprofits they care for each year, the problem isn’t Americans being less engaged and social, it’s the disenfranchisement by an institution they feel they receive little benefit from taking part in.  In 2016, I urge you to do one of two things to do your part to turn things around.  Get out and vote when the time comes, or for all that is good and holy, join a bowling league!  Better yet, do both.

Let me 
explain something to you. Um, I am not "Mr. Lebowski". You're Mr. Lebowski. I'm the Dude. So that's what you call me. You know, that or, uh, His Dudeness, or uh, Duder, or El Duderino if you're not into the whole brevity thing.

The Work

It’s been a great start to the year for Sharp Guys’.  A lot of the work we have been doing over the last 3 months has moved away from being website-based work to digital lead generation for our ongoing client base.  Exciting results to come in the form of a case study but unfortunately not much cool imagery.  In lieu of website imagery, I’ll instead give you a link to the awesome and epic story of the how the dancing inflatable tube man came to be.

Other Stuff

I wanted to give a special shout out of thanks to Gerry Dick for joining the B2B and AMA this month at Ice Miller for a chat.  We had over 60 attendees and will be looking to do more joint ventures between our two marketing groups in the future.  If you are a marketer or know of one that would be interested in joining an awesome networking group, check out the B2B and/orAMA websites and get details on upcoming events.

Hope you all have a wonderful February.


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