No, I don’t think Google needs more money. However, spending money typically has the benefit of leadership wanting to know what they’re getting from it. That would mean that people would have to start looking at their Google Analytics data to find out what theyContinue Reading –
How Answering 2 Questions Can Tell You if You Are Doing a Bad Job Spending Your Digital Marketing Budget
Answer these 2 questions –
How many dollars have you spent this month on digital marketing (email, pay per click, SEO, social media, etc)?
How many leads/dollars of revenue do you know have come from these efforts?
Knowing the answer is $0 of revenue and/or 0 leads DOESContinue Reading –
If you are a web developer and/or a lead generation person and you run across DemandForce, this may be helpful as of today’s date (10/8/2015). In previous versions of the DemandForce, they provided an embed widget that offered the ability for their embedded form toContinue Reading –
You have a ton of food at your house and if you don’t eat it, it will go to waste. The food isn’t prepared and it looks like a lot of work and you think, screw it – I am going out to eat. TheContinue Reading –
So you decided to take the step of creating a new website for your business – replacing an existing one, or coming up with something entirely new. You decide on WordPress after seeing it used on a number of friend’s websites or you may haveContinue Reading –
In today’s IBJ, there is an article about the ‘cash woes’ IndyCar teams are facing. It isn’t surprising because motor racing in general is down – attendance is lower, corporate sponsors are leaving, and money is drying up. The thing that caught my eye wasContinue Reading –
There is a game I can never win in public places where business is done – I call it, ‘Trying Not to Overhear Conversations After Forgetting to Bring My Headphones’ (or TNTOCAFTBMH for ‘short’). You may have just figured out that people don’t pay me veryContinue Reading –