Having done website design for years, I am always excited to find a new tool to make my life easier. That is why I enjoy using WordPress for website creation so much. There are so many creative developers creating modules and widgets for WordPress, a trip to the WordPress Directory is always worth the time. Every month or so I go around the Directory looking for modules I might need and finding ones I didn’t know I needed, but now can’t live without.
Not every exciting website discovery is specific to my favorite CMS. My most recent discovery was Unbounce. If you sell something on your website, are in the business of getting leads or even want to get a bigger email mailing list, Unbounce provides the product to do it better.
You see, Unbounce is a landing page creator. And that’s it. But you know the expression, if you only do one thing, do it well? They do it well…and then some. Landing pages, for the uninitiated are the pages successful companies use as links for those Google Adwords and Bing Ads you see all over the web Basically, it is succinct ad copy that gets the visitor to do something. Maybe it is to watch a video, fill out a form, buy a product, or something else. Unbounce makes creating these pages incredibly simple.
At this point, you may be saying (if you talk out loud to yourself), “Unbounce has to be paying this guy. He is using so much hyperbole; he is probably an Unbounce affiliate”. But, I’m not being paid, reimbursed or thanked in any way. Unbounce doesn’t need me and my article anyway. There are already a ton of other, more important people that love what they do. Unbounce has made a tedious task of every web developer fun by making an incredibly simple drag and drop interface for any type of landing page. Seriously, it’s slick. Even better, they have integrated all of those forms, sign-ups, etc with whatever email marketing software or CRM (think SalesForce) you might be using.
Besides the ease of design and integration, they also offer the ability to easily test different iterations of your pages. This allows for you to easily figure out ways to get the most bang for your buck. Traditionally, this testing process is done through a combination of additional code being added to your website along with setup and goal creation in Google Analytics. But in Unbounce, it takes just a few clicks and everything is tracked and tested within your Unbounce account. It is a huge time saver and makes even lazy website designers look good (I hope I’m not unconsciously talking about myself).
The one ‘catch’ for some companies/design studios is that it carries a $99/month charge. And while that may seem like a lot (admittedly, it is for me as well), if you are spending money on pay per click ads on Adwords or Bing and spending hours of design time or your own time creating each new landing page you make, you are easily saving money by using Unbounce. In short, Unbounce is an evolutionary product and one that I am excited to see develop further and look forward to using going forward. To see Sharp Guys’ landing page, click here.