During this video, I speak about a topic incredibly important for today’s marketers – creating engaging content. One of Google’s tools makes our job a lot easier. I go through the methodology for creating new titles and content using that free tool in this quickContinue Reading –
This isn’t one of those posts where I tell you, “YOU CAN’T AFFORD NOT TO DO DIGITAL MARKETING!’ Those suck. Instead, here are four questions you should ask (yourself and others) when trying to decide whether it is worth moving forward with digital marketing. In this context,Continue Reading –
For many years I have discussed the necessity of crafting a mobile friendly or responsive website. I was not alone in this but there were still companies that didn’t understand the importance. On April 21st, those companies will have their reckoning
Recently I created a presentation for the B2B Marketers of Indiana that revolved around WordPress. While I did that presentation live, I did a screen captured version of one of my practice sessions a day before the event. That video is embedded below. The presentationContinue Reading –
After a recent conversation with an Indianapolis web design prospect, I sent her the following email. I’m sharing this with you as an example of the way we follow up with each and every prospect that goes through a needs analysis. Some aspects have beenContinue Reading –
I’m a big believer in using Camtasia for a variety of things. If you aren’t familiar, Camtasia is, “A powerful, yet easy-to-use screen recorder, Camtasia helps you create professional videos without having to be a video pro.” And while it sounds like I am really trying toContinue Reading –
With tax season gearing up, the a word strikes fear into the heart of many. But there is one audit that your business would not only benefit from, but could help it thrive in 2015 and beyond.
A website audit is one of the most valuable things